Teddy bear and friends
The teddy bear and his friends are characters in the campaign created by McCann Health NJ to bring awareness about the symptoms / signs of the jaundice disease. A disease that attacks the liver of children, causing the skin and eyes to turn yellow and the itch caused by the disease to appear scratches and even sores on the skin.
Details
Process
01 - Teddy in doctor's office (soon see the other characters in other environments)
AWARDS
Cannes Lions Health
Shortlist ( CRAFT: Art Direction)
New York Festival
Shortlist ( CRAFT: Art Direction)
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Credits
Agency:
McCann Health NJ
EVP/CCO:
Bruno Abner
VP, Creative Director:
Debra Feath
Art Supervisor:
E’lana Lemon
Copy Supervisor:
Alana Massey
SVP, Director, Creative Services:
Jennifer Dee
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Production House:
Deep.com
Direction:
Thiago Silva
3d artist:
Felipe Mayer, Wendell Fiel
Pós Production and Digital Paint:
Sattu Rodrigues, Rafa Falconi
Concept:
Rafa Falconi
Estevam, Daniel Curalov
Account Manager:
Rodrigo Luchini