Plastic straws take about 200 years to decompose. During this long process it disintegrates and becomes microplastic: one of the main pollutants of the ocean that causes the death of about 100 thousand marine animals per year.
To visually represent the impact of this huge problem, we were invited by the Young&Rubicam Brasil to create the pieces for Mar Sem Fim's awareness campaign.
It was amazing to work for such an important cause!
All the pieces produced in this campaign are 100% CGI.
No animals were harmed!